Canvas is our Learning Management System at Schulich School of Business. It is the portal to every course you take here at Schulich. In the course Syllabus you’ll find an overview of the course details, including the learning outcomes. You will understand why marketing is such a powerful and compelling managerial philosophy for marketplace success, become familiar with the roles, tasks and activities of marketing organizations, and develop a knowledge of marketing science and the best practices of leading marketers from around the globe. The syllabus also covers an overview of assignment instructions and details, course topics and work to be completed each week.
MKTG 5200 is a blended course where approximately 50% of your learning is asynchronous, and the other 50% is synchronous. ‘Asynchronous’ learning happens at the student’s own pace during the week, in preparation for weekly class sessions. Here we see the weekly course modules which list everything you need for that week. Students may be required to read chapters from the course textbook and other curated readings, view videos on the topic for the week, complete a short multiple-choice quiz, and engage in conversations on the discussion board.
In addition to the multiple choice quizzes, assessments in this course also include an individual assignment where you undertake a market analysis, a group project presentation of a marketing plan for a new brand you are introducing to the Canadian market and the quality of your contributions to the weekly discussion boards and during our ‘synchronous’ online Zoom classes.
‘Synchronous’ learning occurs when we meet to discuss topics in real-time over Zoom. Here you’ll see a list of links to weekly class sessions where we meet for approximately two-hours at a time. You can access these live online Zoom sessions directly from Canvas. They include mini-lectures, small group discussions using the excellent Zoom “break-out room” feature, and large-group discussions to further deepen your comprehension of the week’s topic. Twice each semester, senior marketing executives are invited from various industries to deliver guest lectures that further enrich the learning experience by grounding course learning in the realities of today’s dynamic marketplace. Your participation in these synchronous sessions is important not only for building understanding of the course content, but it also helps us get to know each other as we would in a face-to-face setting.